How the McDonald’s Hello Kitty Soft Toys showed me that the service of McDonald’s Singapore restaurants has dropped and How McDonalds Singapore can learn from the Changi Airport Group
McDonald’s Singapore has once again, after a hiatus of 12 years, launched the Hello Kitty soft toys collection. I still recalled 12 years ago, when the soft toys were launched, they attracted large numbers of people queuing at the McDonald’s outlets, many overnight. 12 years on, the soft toys did not cause maddening crowds as the current versions were “not as nice” as their predecessors. This fact however did not deter me from wanting to own this new collection of the 4 Hello Kitty soft toys.